He is famous for his work in the study of happiness and creativity, and is best known as constructing the notion of “flow”. He encourages positive thinking.
Edward de Bono:
He is regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is also renowned for his development of the Six Thinking Hats technique and the Direct Attention Thinking Tools. He is the originator of the concept of Lateral Thinking.
She is primarily known for her research on how the work environment can influence creativity and motivation has yielded a theory of creativity and innovation; methods for assessing creativity, motivation, and the work environment; and a set of prescriptions for maintaining and stimulating innovation.
Roger Von Oech:
He is the author of three creative thinking classics: A Whack on the Side of the Head, A Kick in the Seat of the Pants, and Expect the Unexpected. His newest products are the Creative Whack Pack(app, virtual tool for overcoming mental blocks) for the iPhone and the X-Ball(physical tool to inspire creativity).
He was known for his contributions to the development of an empirical approach to the study of human behavior. His writings reflected a basic optimism toward social problems mixed with some skepticism. He was highly critical of contemporary social science for not being sufficiently scientific.
He was the father of psychoanalysis. He elaborated the theory that mind is a complex energy-system, articulated and refined the concepts of the unconscious, infantile sexuality and repression, and he proposed a tripartite account of the mind’s structure—all as part of a radically new conceptual and therapeutic frame of reference for the understanding of human psychological development and the treatment of abnormal mental conditions.
E. Paul Torrance:
He developed a creativity test(Torrance Tests of Creative Thinking TTCT). He also created the Future Problem Solving Program International.
J. P. Guilford:
He was well remembered for his psychometric studies of human intelligence and creativity. He was an early proponent of the idea that intelligence is not a unitary concept. He explored the multidimensional aspects of the human mind, describing the structure of the human intellect based on a number of different abilities.His work allows for greater appreciation of the diversity of human thinking and abilities, without attributing different value to different people.
He was the father of Brainstorming. He made creative thinking and brainstorming household words.
He is an English actor, comedian, writer and film producer. He achieved success at the Edinburgh Festival Fringe and as a scriptwriter and performer on the Frose Report. In the late 1960s, he co-founded the comedy troupe Monty Python.
He was an English musician, singer and songwriter who rose to worldwide fame as a founder member of the rock band the Beatles, he most commercially successful band in the history of popular music. With Paul McCartney, he formed a songwriting partnership that is one of the most celebrated of the 20th century.
He was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman and CEO of Apple Inc.
He was a French artist who broke down the boundaries between works of art and everyday objects. His irreverence for conventional aesthetic standards led him to devise his famous ready-mades and heralded an artistic revolution.