Here are several new ad campaigns launched by different brands stressing on empowering women and giving women confidence. Most of them went on virus the minute they were released.
HOWEVER, We need Emotional Appeals, but we also need RATIONAL SOLUTIONS.
We want more portrayals of women in ads–not only showing the young pretty women, not only the flirty or family-oriented side of women. We need to SEE. We need to ACT.
And we could START from here.
voices raising awareness:
Dove Real Beauty Sketches
Body Evolution – Model Before and After
Voices speaking up for women:
Labels Against Women | #ShineStrong Pantene
Not Sorry | #ShineStrong Pantene
Voices calling on redefining beauty:
Isn’t it time we redefined beauty together?
#BeautyIs a freckle, scar, or wrinkle