#SEETHEREALME Another wonderful campaign

demi lovato

another interesting talk too.(not really relevant to the topic but still a good conversation)

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#SEETHEREALME Another wonderful campaign

Reactions about women self-esteem campaign videos

Women’s body image and self-esteem has always been a hot issue and advertising exerts significant power on this issue. However, the advertising world is changing and coming up with several powerful campaigns. I am fascinated by these campaigns and eager to find out about people’s reactions towards these campaigns, do they really work on changing our perceptions, and do they really boost confidence in women.

Therefore, I made a survey on reactions about women self-esteem campaign videos, including Dove’s real beauty campaign, Pantene’s shine strong campaign and a popular video featuring little girl curses.

The results are quite interesting. Just taking Dove’s real beauty campaign as an example. 21 out of 40(52.50%) of testees said Dove’s videos had changed or extended their views of beauty, while11 out of 29(37.93%) of the female testees said they feel more confident about their body and appearance after viewing the videos.

In the survey, I also ask individuals to describe what does a beautiful women look like to see their ideas about women’s beauty, which generates a result that is also interesting to look at. Because it’s a small sample, I will look more on individual points of views rather than draw to a quantitative conclusion. I will look more at how views vary from gender and age. After analyzing the results I will post them on the blog, during this period of time, as much as opinions are welcomed!

A link to the survey

https://www.surveymonkey.com/s/Z8TTQSM

Reactions about women self-esteem campaign videos

That’s What She Said | Beauty And Body Image

This is my second time to watch this video. The first time I saw it was in my consumer behavior class. The professor shared this with us but at that time, I didn’t get all the message in the video. And when I started to do the project and found this video again on youtube, I said to myself, I have to share it.

My favorite session is when they had the discussion on “when do you feel you are most beautiful?”. You will notice that none of them mentioned their physical appearance when they described that moment.

“acknowledging our own beauty and not being afraid to talk about it” that’s my favorite advice.

“I have a beautiful body. Repeat these words until you no longer resist. “

That’s What She Said | Beauty And Body Image

Meghan Trainor Interview AND all about that bass

After the popular song there is a lot of criticism on Meghan Trainor saying she is encouraging a new trend about “big booty” and making girls conscious about their body in a different way.

Personally I think the song have more positive influences than negative influences and after seeing her interview, I am more persuaded by her intention to make the song.

Meghan Trainor Interview AND all about that bass